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Katrina Fratello

Katrina Fratello

Web Strategist

Life is like a box of chocolates. Well, let me fill u in on a little secret - I've never been into chocolate. When I was younger my brothers would come raid my closet a few weeks after each holiday for the candy stash they knew they'd find.  As fun as it is to open a box and take a bite from each piece, if you're running your business this way you're probably in for a quick reality check.

A lot of people like to brag about how well their website ranks in Google or how much traffic they get from social media marketing, but to me, none of that is all that important in and of itself. When you get down to it, all that really matters is your conversion rate. If you’re not converting visitors into prospects and paying customers, you’re not having success. Conversion is the goal for your business website. If you aren’t converting, you aren’t profiting like you could be.

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