Fat Cat Conversions: The Real Dope
It’s simple. Tethering people on your site longer should translate into conversions. Either in subscribers, prospects or sales. But how do you know how long they’re hanging around viewing your content?
GA (Google Analytics). Duh! Before you can start increasing your conversions, you have two mission-critical goals.
- Lower your bounce rate
- Increase your average visitor duration
Fat Cat Conversions & Bounce Rate
Retooling for Fat Cat Conversions
Next comes content navigation. One of the problems I see with many of my new client partner sites is too much stuff:
- Homepage contains excessive text
- Site content lack cross-navigation urgency
- Images contain no call to action to take a next step
Or worse. Their site contains no video. Remember, nearly 78% of all content viewed online everyday is video. Is your site living in the stone age relying purely on text? If so, you will never convert the percentage of visitors you should be. It’s a fact. Video converts far better than text.
But why? Three reasons:
Everyone loves stories. They are embedded in our lives. If you have a good story, you build trust as a credible source in what you’re trying to sell.