Well, that's a great question! In fact, many companies spend thousands of dollars (or more) in search of that very answer. What is the best use of your resources? Will the marketing efforts you plan to pursue apply to your product or customer base? How soon can you expect to see results?
We can't say we have all the answers...but we've worked with enough companies and in enough situations to have a pretty good idea what marketing initiatives are worth devoting time and resources to. We'll work with you to develop a business strategy that will leverage your strengths and accommodate for any weaknesses. Bottom line? An increase in yours...and that's something I think everyone will agree is a step in the right direction!