Email marketing is a series of HTML emails that a company creates to send their clients. Your company can use these emails to get the word out about any topic you choose!
Well, the simple answer is anything you want! Some of the more common and noteworthy items include:
- press releases
- product launches
- coupons, sales, and special promotions
That depends on your industry and customer base. The trick is to find a balance between sharing relevant, interesting content your customers want to hear about and overwhelming their inbox. We find its best to do some testing with your email list. Many third party companies provide important statistical information regarding open and click through rates so you can adjust your email schedule to be as effective as possible.