Google AdWords is Google's Pay-Per-Click (PPC) program that allows advertisers to create ads and have them displayed on Google search engine result pages (SERPs) when corresponding keywords are entered by a user.
Pay-per-click advertising yields impressive benefits for companies and their websites. Check out a few of them below:
Drive targeted traffic to your site. You can tailor your ads so that they are displayed only to people 50 feet away from you, or in a predefined city, state, region or country.
There are no minimum charges each month once you set up your AdWords account. You choose how much you want to spend per click per week.
Google AdWords provides a variety of tools you can use to help you choose the keywords and costs that suit your objective and your wallet.
The Google AdWords platform is partnered with thousands of quality websites that display AdWords ads. Known as the Google content network, this comprehensive venue can help you reach hundreds of thousands of potential customers.
Google offers contextual targeting technology, which automatically matches the ads you create to the most relevant webpages in the Google content network.
Google also provides a Placement Performance Report that shows you the pages on which your ads appear and a variety of metrics, including impression, click, cost, and conversion data. These criteria allow you to understand the success or failure of your advertisements and adjust accordingly. Successful ads can be optimized and weak ads can be removed.