Social media is a way to describe collective conversations that take place online. When people create and contribute content and opinions to an interactive platform, such as an online message board, they're partaking in social media. Social media marketing is the process of marketing your company via these stimulating, engaging conversations.
Social media marketing is supported by special Internet-based tools that encourage users to share content and interact with one another across the Web. Some of the most popular functions of social media marketing include:
- Communication - having a conversation with one or many persons
- Collaboration - working together to create something
- Multimedia - sharing photos, videos, audio clips, and other forms of media online
- Reviews and Opinions - exchanging opinions of products, services, locations, and more
Social media has come a long way in the past couple years. In fact, if you're not actively engaging your audience you're probably losing out. People have come to expect interaction with the brands they love, and they'll often elect to share their experiences and promote products and services they find valuable to friends. This is great news - one good experience can be shared with all of that customers friends and create a buzz! But tread carefully - bad experiences can be shared the same way. Taking a proactive approach to social media will present you with multiple opportunities to engage your audience and keep your product or service in their mind.